The target audience for our film is 16-30 year olds and more predominantly males. This is due to research early on in the process, this came up as the group that watch the most horror movies. The picture below represents this target audience visually.
This target audience like to watch Horror films as it matches their interests and hobbies. Below is an explanation of why.
Shops they might use : Subway, Game, HMV, Primark, Boots, Routeone, Asos, Netflix, Mcdonalds, e.t.c
Music they might listen too : It varies a lot between subcultures, it can include; Dubstep, Rap, Rock and Hip-hop.
Tv Programmes the might watch: Luther, Emmerdale, Football games, Cartoons, Documentaries.
These do make them more likely to watch our Horror film in some cases. For example, Luther is scary and they might watch it for the adrenaline rush and an advert for our film comes on, it makes this audience a bit more likely to see it. A second example is if they use Netflix, then they might stumble across Mine Forever while looking for another Horror film or it may be promoted as a good Horror film and therefore it makes it more likely for this audience to watch it. If the film was also part of a marketing campaign such as a subway or McDonalds's campaign people from this audience are more likely to see it as they are shops they use and people usually back large companies choices so if they back the film by promoting it and the customer is loyal they may just do what the company says as they like the food so they may like the film.
This target audience like to watch Horror films as it matches their interests and hobbies. Below is an explanation of why.
Shops they might use : Subway, Game, HMV, Primark, Boots, Routeone, Asos, Netflix, Mcdonalds, e.t.c
Music they might listen too : It varies a lot between subcultures, it can include; Dubstep, Rap, Rock and Hip-hop.
Tv Programmes the might watch: Luther, Emmerdale, Football games, Cartoons, Documentaries.
These do make them more likely to watch our Horror film in some cases. For example, Luther is scary and they might watch it for the adrenaline rush and an advert for our film comes on, it makes this audience a bit more likely to see it. A second example is if they use Netflix, then they might stumble across Mine Forever while looking for another Horror film or it may be promoted as a good Horror film and therefore it makes it more likely for this audience to watch it. If the film was also part of a marketing campaign such as a subway or McDonalds's campaign people from this audience are more likely to see it as they are shops they use and people usually back large companies choices so if they back the film by promoting it and the customer is loyal they may just do what the company says as they like the food so they may like the film.
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